VIDEO: Capital One Expects to Increase Marketing in 2014
Have you seen many Capital One ads lately? It’s not your imagination; there are lots. In discussing its stress test results (PDF) last Friday, the bank dropped the following nugget about its marketing:
As a result of our concentration in consumer lending, our marketing budget is disproportionately large compared to most other banks. For 2013, our marketing expense was $1.4B, which we expect to rise in 2014 dependent on our assessment of opportunities in the market.
So you’ll be seeing a lot more ads like this one featuring Charles Barkley, which is part of the bank’s sponsorship of the NCAA basketball tournament:
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