Northwest Bank gains sticky deposits through Deluxe
Northwest Bank has improved its customer acquisition and retention through personalized, automated marketing and digital offerings since implementing data-driven marketing ...
Tag: marketing
Bank Innovation-affiliated marketing accelerator accepts applications
INV Fintech, Bank Innovation’s affiliate accelerator, has started accepting applications for its January 2021 cohort. INV is a marketing accelerator ...
The 31 best taglines in financial services
For brands trying to make inroads with consumers, getting the firm’s message across in a clear, concise and memorable way ...
With podcasts and billboard ads, Brex focuses on brand building
Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on ...
Rewards app Ibotta closes Series D round, in talks with ‘large banks’
Ibotta, a seven-year-old cashback rewards app, has raised an undisclosed amount of Series D funding, led by Koch Disruptive Technologies, ...
Thiel-Backed Bank Targets Small Change in U.S. Push
A German banking app backed by billionaires Peter Thiel and Li Ka-shing is trying to woo young consumers with free ...
Consumer Expectation of Brand Trust is on the Rise
One of the tenets of marketing and running a business is building and maintaining trust in your company. That’s because if ...
How Does Ally Handle Trolls on Its Social Media Posts?
Ally Financial Inc. has a specific strategy for dealing with inappropriate comments on its social media channels — do nothing. This ...
JPMorgan Chase’s Finn Ads Are Online Because Its Target Customers Are Online
JPMorgan Chase released a new online ad for its digital bank Finn on Wednesday. The spot focuses on Finn’s auto-saving ...
Crypto Prices Plunge on Google Ad Ban News
Alphabet, the parent company to Google, announced today it would ban advertising for cryptocurrency and ICOs beginning in June. On ...
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