What Do You Think of ‘Beyond Banking’? Bank of America Wants to Know
Last week, Bank of America advanced the trademarking of “Beyond Banking” to a status that indicates the bank is waiting for the term to be reviewed by a federal examiner.
The trademark was issued a serial number on Feb. 1, and you can see it in action here and below:
“Beyond Banking” is being used as the name of a new retirement account being sold by Bank of America’s Merrill Lynch Wealth Management unit. The “Beyond Banking Account” is a retirement, cash management account (CMA) that combines bold long-term investments and “everyday finances.”
Thoughts/opinions on the brand?
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