Last week, Bank of America advanced the trademarking of “Beyond Banking” to a status that indicates the bank is waiting for the term to be reviewed by a federal examiner.
The trademark was issued a serial number on Feb. 1, and you can see it in action here and below:
“Beyond Banking” is being used as the name of a new retirement account being sold by Bank of America’s Merrill Lynch Wealth Management unit. The “Beyond Banking Account” is a retirement, cash management account (CMA) that combines bold long-term investments and “everyday finances.”
Thoughts/opinions on the brand?
FDIC information on WaMu’s failure can be found here.
It is actually not a retirement account. It is a cash management account with many more features for those clients who are looking for professional wealth management. In today’s market, that inherently includes management of one’s cash positions, especially when considering strategies to increase yield on those balances.