#CitiSimplicity Gets Hijacked

In yet another sign of the risks of social media marketing, Citibank’s Twitter campaign for its new Citi Simplicity Card has been hijacked with negative tweets.

The hashtag #CitiSimplicity, designed to showcase social media comments on the new Citi credit card, is generating some negative comments about the bank. For example, Citi posted a tweet about how “#CitiSimplicity is putting every cent towards wedding of ur [sic] dreams, not a late fee. Learn about no late fees, ever.” And that generated the following reply comment:

@Citibank Up yours, debt plantation masters. #strikedebt

Ouch.

A request for comment from Citibank — via Twitter — went unanswered.