Mint has quietly killed one of its core content features.
The Intuit-owned personal financial management site last week took down its Mint Answers service. The Answers URL, which was available at answers.mint.com, now bounces to Mint’s homepage.
Mint Answers was a personal finance forum, where Mint members could go to ask, say, “How much should I tip a waiter?” Mint launched Answers in early 2010 as a place where consumers can get personal finance advice for free from professional advisers. Lifehacker, the blog, described Answers as: “kind of like a more heavily moderated Yahoo Answers, where a question can spawn a thread of answers with people voting answers up and down.” Mint editors screened the answers so that the most helpful answers rise to the top of the Answers page. Users could browse questions by categories like investing, saving, debt management and budgeting, or just look through the most recent or popular questions.
We’ve asked Mint why Answers was discontinued, but have gotten no response from Intuit. We can only surmise that Intuit did not want to continue the expense or the liability posed by Mint Answers. Or perhaps Intuit believes that the Mint data itself is sufficient to guide consumers. Or Intuit didn’t want its Mint users going to other sources of services beyond its advertisers.
Whatever the reason, add Mint Answers to the deadpool.