PR: ActivePath Announces Release of ActiveMail Actionable and Secure Email Banking System at FinovateFall 2010
NEW YORK, NY – October 4, 2010 – ActivePath, developer of revolutionary, transactionable secure Email Banking Systems announces the release of its ActiveMail Email Banking System with a demonstration at FinovateFall 2010, held October 4-5 at the Metropolitan Pavilion in New York City. ActiveMail is an award-winning 2Way Email Banking Solution that creates an entirely new communication and business channel by enabling banks to securely send customer email alerts, event-triggered messages, special offers, customer service and other communications embedded with transactional capabilities. Bank customers receiving ActiveMail simply click on their desired option to securely transact banking, purchase, payment and other business directly from their inbox – anytime, anywhere – via their desktop, laptop or mobile devices.
Renan Levy, ActivePath’s CEO, says, “ActivePath’s patent-pending ActiveMail Email Banking System is revolutionary because it adds secure interactive transaction capabilities to email and creates a powerful new communication channel for banks to interact with customers. With our solution, banks can embed personalized transaction options in customer email communications. Banking customers just click on their preferred option from within the ActiveMail to securely complete their chosen transaction conveniently without leaving their inbox.”
Utilizing patent-pending ActivePath technology, ActiveMail combines advanced web functionality (active content, Java™ scripts, AJAX, Flash ®, forms, etc.) with the personalization and proactive capabilities of email. ActiveMail enables banks to implement more effective event-based marketing, drive sales of financial products, enhance customer service, and reduce operational costs by increasing the use of electronic transactions and accelerating the transition to paperless communications.
ActivePath features bidirectional email interaction that enables secure, two-way communication and transactions with bank customers, including customer-initiated emails. With ActivePath’s ActiveMail Email Banking System, banks can:
- Send Actionable Alerts and Notifications – Offer customers enhanced, real-time alerts personalized to their account, coupled with the ability for them to take instant action (i.e., an NSF alert could include a one-click option to transfer funds or take out a loan to cover the overdraft, or an incoming payment notification could include options for transferring funds to a savings account or other relevant action)
- Simplify Customer Transactions and Payments – Enable customers to perform “one-click” payments and other transactions on the appropriate dates via email without the hassle of setting reminders and logging in to the online banking site
- Save with Paperless E-statements – Send e-statements directly to customer inboxes, saving time, printing and mailing costs
- Extend Special Offers and Loyalty-building Programs – Create personalized and event-triggered actionable offers and loyalty-building programs to widen cross-sell products and customer relationships
- Enhance Convenience and Customer Service – Use transactional options to provide service at each customer’s convenience, enabling them to respond from anywhere, anytime, via their desktop, laptop or mobile device
“ActiveMail can turn simple NSF alerts and other communications into revenue-generating opportunities,” says Levy. “Banks can embed personalized options for customers to select, such as ‘transfer funds’, ‘charge a credit card’ or ‘open a line of credit’. Instead of making a costly call center contact, banking customers can now respond to alerts and securely complete their chosen transaction without leaving their inbox.
“In our increasingly online world, customers now rely more on electronic banking, rather than visiting brick and mortar branches to conduct their banking business,” adds Levy. “ActivePath technology enables banks to deliver even greater convenience by pushing banking services directly to customer inboxes, while realizing significant benefits. Leveraging ActiveMail can help banks increase the efficiency and effectiveness of customer communications and convert cost centers into profit.”
Netbanker’s Online Banking Report recently recognized ActivePath’ s Email Banking System with the “OBR Best of the Web” award for its new, patented online technology that “raises the bar in online/mobile delivery”.
ActivePath’s ActiveMail Email Banking System is available now. Pricing is dependent upon implementation size and number of users. For more information, visit: www.activepath.com.
ActivePath’s unique, patent-pending and secure ActiveMail 2Way Email Banking System enables organizations to communicate and interact with customers in real-time, enabling customers to transact banking and other services via email. ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and add event-triggered marketing and alerts that enable customers to perform specific transactions via email reply, such as transfers, debits and payments, credit extensions and payments. Secure email communications and transactions add a whole new level of banking convenience, freeing customers to interact and transact via their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com.
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