Automated digital advisors — also known as robos — have enjoyed the fintech spotlight from both startups, and more traditional players.
Each one of those players has its own approach to the space; some — like Charles Schwab — prefer to launch hybrid models, maintaining the human touch in wealth management. Others, like Wealthfront, believe that all-automated offerings resonate better with today’s customer.
So what’s the winning model for robo advisors? What are the opportunities to scale in this competitive space? Can robos survive without traditional advisors?
To get these questions (and more) answered, join Bank Innovation for an interactive Twitter Chat featuring Vicki Zhou, co-founder of fee-free digital advisor WiseBanyan, on June 22, from 12:30PM to 1:30PM.
Launched in 2014, WiseBanyan claims to be the “first free financial advisor” in the market. The company started off helping people save and invest for their goals with a free app. In 2016, launched its first paid product (tax-loss harvesting), more than doubling its user base, and nearing a $100 million benchmark in assets under management. The company ended 2016 with more than 20,000 users, up from 9,000 a year ago.
Use the hashtag #AskBI to join the chat, and submit your question to Zhou in advance, by emailing gnoto@bankinnovation.net