- Cool Factor
- I Want It Factor
- Profit Potential
The Cool Factor will include an assessment of the technology. Did the startup conquer a particularly thorny IT challenge? Is the startup’s technology not just an application of existing technology, but a notable leap forward? And, of course, superficiality matters, so does it look neat?
The I Want It Factor is just that: an assessment of how badly I would want to use the technology. This goes to the overall utility of the app or service.
The all-important Profit Potential will be a grade of the app or service’s potential to make a killing.
We hope our coverage will be the start of much dialogue on Bank Innovation. I believe Finovate sets the #finovate hashtag for Twitter, and I’ll be using that, too. You are all welcome to post your own scores for each startup — and to critique ours. See you in San Francisco!