Citi jumping into daily deals?

It appears as those Citigroup is jumping into the daily deals space made famous (or is it infamous?) by Groupon.

Citi appears to have plans to unveil a service that “promotes the sale of goods and services of others, through credit card customer, loyalty, reward and redemption programs and by providing access to discounts for use on purchases, all for promoting customer loyalty.” The service, which evidence suggests will be called Citi Easy Deals, will offer “discounts and other rebates for credit card use as part of a customer loyalty and incentive rewards program,” according to online filings accessed by Bank Innovation.

Citi appears to be beefing up its rewards offers. The bank’s card benefit’s site, for example, offers a hearty menu of rewards benefits. Daily deals would seem to be yet another offering meant to entice consumers.