American Express Top Financial Services Brand, Again
As it did last year, American Express was the top brand in financial services in 2010.
According to our analysis of the annual ranking of the top 1000 global brands by Corebrand, American Express topped all comers among financial services brands. Interestingly (or disturbingly, depending on your perspective), Corebrand continues to rank brands that are no longer in active use, so Lehman Brothers, Bear Stearns and Countrywide Financial remain on the brand consultancy’s list. We see this as negative of the tally. Well, no one is perfect, right?
The list:
- American Express
- Visa
- MasterCard
- Charles Schwab
- Allstate
- Bank of America Corp.
- New York Stock Exchange (NYSE)
- Morgan Stanley
- Merrill Lynch
- AFLAC
- Aetna
- H&R Block
- J.P. Morgan Chase & Co.
- Capital One Financial
- NASDAQ
- Bank One
- GMAC
- Brink’s
- Bank of New York Mellon Corp.
- Bloomberg
- State Farm Insurance Cos.
- Wachovia Corp.
- Wells Fargo
- Transamerica
- Citigroup
- John Hancock
- Fidelity National Financial
- E*Trade
- MetLife
- Prudential Financial
- TD Ameritrade
- Paychex
- Nationwide
- Fidelity National Information Services
- Ernst & Young
- Goldman Sachs Group
- TSX Group (Toronto Stock Exchange)
- Citizens Financial
- New York Life Insurance
- Fannie Mae
- Sovereign Bancorp
- Equifax
- Intuit
- CIT Group
- Marshall & Ilsley Corp.
- Freddie Mac
- Bear Stearns
- Ameriprise Financial
- Kemper Insurance
- Travelers Cos.
- SLM
- Fifth Third Bancorp
- Liberty Mutual Insurance Group
- U.S. Bancorp
- Marsh & McLennan
- Hartford Financial Services
- ING
- Safeco
- BlackRock
- SunTrust Banks
- UBS
- Washington Mutual
- NCR
- Lehman Brothers Holdings
- American International Group
- Guardian Life Ins. Co. of America
- Countrywide Financial
- Deloitte & Touche
- Legg Mason
- Northwestern Mutual
- First American Corp.
- Massachusetts Mutual Life Insurance
- Janus Capital
- Diebold
- National City Corp.
- Pacific Life
- American Family Insurance Group
- Assurant
- United Services Automobile Assn.
- American Funds Group
- Lincoln National
- BB&T Corp.
- Auto-Owners Insurance
- First Data
- PNC Financial Services Group
- Principal Financial
- Northern Trust Corp.
- Genworth Financial
- State Street Corp.
- Fiserv
- KeyCorp
- Temple-Inland
- Erie Insurance Group
- SunGard Data Systems
- Western & Southern Financial Group
- Regions Financial
- TIAA-CREF
- Franklin Resources
- AXA
- Thrivent Financial for Lutherans
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