31 Best Financial Services Taglines of All Time
You can hear them in your head. We make money the old-fashioned way — we earn it. Or: What’s in your wallet? They are the greatest financial service ad taglines in history. Now we’ve put them down on paper.
We’ve mined the best advertising has to offer to identify the 31 very best financial services taglines in modern advertising history. At least in our opinion. What makes a great tagline? That’s a tricky question. It is certainly memorable. It should certainly mean something. It should also just work. Consider the very first tagline on our list, Aflac’s “Ask about it at work.” When read in a vacuum, it doesn’t sound like much. But that tagline propelled Aflac sales to great heights. But this best-of list is far, far from science — which is why we welcome your feedback and suggested alterations.
| COMPANY | TAGLINE |
| Aflac | Ask about it at work |
| AIG | We know money |
| Allstate | Are you in good hands? |
| Allstate | You’re in good hands with Allstate |
| American Express | Do more |
| American Express | Don’t leave home without it |
| American Express | My life. My card |
| Bank of America | Bank of Opportunity |
| Bank of America | Higher standards |
| Capital One | What’s in your wallet? |
| Charles Schwab | Talk to Chuck. |
| Citi | Citi never sleeps |
| Citi | Live richly |
| Commerce Bank | The world’s most convenient bank |
| Discover Card | It pays to Discover. |
| EF Hutton | When EF Hutton talks, people listen |
| Ernst & Young | Quality in everything we do |
| FannieMae | Our business is the American dream |
| JPMorgan Chase Bank | The right relationship is everything |
| KPMG | It’s time for clarity |
| LendingTree | When banks compete, you win |
| MasterCard | There are some things that money can’t buy. For everything else there’s MasterCard. |
| Merrill Lynch | Merrill Lynch is bullish on America |
| MorganStanley | One client at a time |
| Prudential | Get a piece of the rock |
| Smith Barney | We make the money the old-fashioned way—we earn it |
| T Rowe Price | Invest with confidence |
| The Economist | Free enterprise with every issue |
| Timberland Bank | Plant your future here |
| VISA | It’s everywhere you want to be |
| Wells Fargo | The next stage |
