Now on Twitter: Klarna’s Snoop Dogg Investment Announcement a ‘Bold’ Move
If you don’t have Snoop Dogg, what do you have? That’s what fintech startups other than Klarna must be thinking ...
Tag: Sales & Marketing
At Citigroup, Mobile User Growth Outshines Online Activity by Nearly 3x
Mobile and digital users grew at Citigroup last quarter, with mobile growth outpacing overall digital growth, the bank reported today. The ...
Marcus by Goldman Sachs Wants People to Be Financially Fit…. and Then Buy Its Products
Taking advantage of the timely New Year’s resolution mentality, Marcus, the online consumer lender from Goldman Sachs, released what it ...
Creating an Effective Financial Services Marketing Strategy for Millennials
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. ...
5 Best Bank Marketing Videos of 2018
Sad dogs, star power and talking goats. Banks and other FIs pulled out all the stops in 2018 to make ...
5 Keys to Effective Financial Content Marketing
Many financial institutions—especially small, community-focused ones—have limited marketing budgets. As a result, every investment has to count, and every piece ...
5 Best Bank Marketing Videos of 2018 [Page 2]
Visa enlisted veteran quarterback Eli Manning and rookie running back Saquon Barkley of the New York Giants to demonstrate how ...
Movers and Shakers: Fall 2018 Notable Hires and Departures
Autumn is upon us, trees are changing colors, and executives are changing jobs. The job market for digital banking is ...
How Marcus by Goldman Sachs’s Marketing Campaigns Are Designed
Marketing for financial services is more than simply acquiring new customers with pretty packaging and cool Snapchat filters. Dustin Cohn, ...
Union Bank’s New Head of Digital Banking, Julie Demarigny, Talks Innovation
Not even a month has passed since Julie Demarigny, a veteran in digital entertainment industry having served Warner Bros. and ...
