Top 2 best practices for customer segmentation using data mining
Traditional market research uses surveys to segment customers, and survey analysis helps you discover groups of customers with similar characteristics, ...
Tag: data analytics
Customer complaints about credit card billing disputes are on the rise
Since the Consumer Financial Protection Bureau (CFPB) first released its credit card complaint database earlier this year, the database has ...
Leveraging Big Data to turbo-charge marketing effectiveness
Your business has a growing volume of customer data, but are you using it to match the right offers to ...
Webinar: Increasing Customer Acquisition and Cross-sell with Predictive Analytics – Followup Q&A
Thanks to everyone who tuned into our webinar: Increasing Customer Acquisition and Cross-sell with Predictive Analytics. On our website you ...
Guest post: Social sentiment really doesn’t matter if you can’t connect it to the “Why”
Social media has been embraced by more than just avid web users – it has become the place for the ...
Banks and the PFM (Data) Delusion
Over the last couple of days, an interesting debate has surfaced on why exactly consumers have not taken to PFM. ...
Webinar: Increase customer acquisition and cross-sell with predictive analytics and big data
Learn how you can use powerful data-driven marketing strategies that help you increase both conversion rates and customer satisfaction. Join ...
A Call for National Electronic Financial Records
I was watching Brett King's enlightened video introducing his new book this morning, and I found myself nodding in agreement. ...
Listening to the voice of the customer
A Voice of the Customer program helps you reap many benefits: improve customer experience to increase loyalty, take early action to ...
American Express’ $85 million fine explained by analysis of the CFPB’s consumer complaint database
Less than a week after fining credit card issuer Discover® $200 million for deceptive marketing practices, the Consumer Financial Protection ...
