Online Banking Still Whoops Mobile Banking
Ah, the hype. When you read headlines like, “The Revolution Will Be Mobile,” you can’t help but see stars — on your iPhone.
Yet, the fact is, online banking still garners hefty interest from consumers. Below is a graphic from Google Trends that compares search traffic over the last several years for the terms “online banking” and “mobile banking.” “Online banking” is the red line. That other, blue line that you can barely see — that’s the indexed search traffic for “mobile banking.”
To be sure, search traffic for mobile banking is climbing, and it should be noticed that these are indexed traffic figures in comparison to one another with the number 100 representing the peak search interest for either term. But, still. Anyone thinking of dramatically trimming the budget for online banking needs an intervention.
