The ‘Secret’ Video of IBM’s Digital Banking Platform

Have you seen the latest IBM Banking video?

We’re guessing the answer is no, because the latest video only has 56 views (and we watched it a few times.)

Here it is:

The video is a pitch aimed at banks, and was released the day before Thanksgiving. The marketing video has strong production values, but not much concrete information. The video below, on the other hand, is a demo of IBM’s banking platform, and was put out by Steve Visconti, IBM North America business unit executive.

This video walks viewers through a digital bank implementation running on IBM’s digital experience platform. It strikes us as a superior presentation — but it was released Nov. 10 and had only 36 views at post time.

IBM is clearly investing time and money in its banking efforts, but promoting its YouTube views does not seem to be a priority.