VIDEO: Bank of America Shows the Lighter Side of RDC for College Kids

Bank of America has some fun with a video showing a college student using remote deposit capture (RDC) on his iPhone to deposit his check from grandma. (He tosses the card it came in, of course.) Nearly identical ads are on the bank’s YouTube channel showing the same operation on an iPad and Android devices, as well as a video showcasing, in surprising detail, how to use person-to-person payments to transfer money, in this case, to the babysitter.

The video launched last week and looks to be another product of the bank’s work with the Hill Holliday Agency, an advertising firm. Bank of America is the largest retail bank in the nation, with close to $500 billion in deposits.