Money transfer service MoneyGram is expanding MobilePass, its mobile money transfer product, to include all of its U.S. locations.
The product allows MoneyGram customers to first initiate a transaction via mobile before completing it in person at one of the company’s locations. MoneyGram started piloting MobilePass in 2016. Today’s expansion means the capability is now available for more than 35,000 locations in the U.S.
Support for MobilePass will exclude MoneyGram’s locations inside Walmart stores, since MoneyGram is already integrated into Walmart’s own branded app for mobile money transfer.
The expansion of MobilePass is a clear example of MoneyGram’s “channel agnostic” approach to money transfer.
Unlike some others in financial services, the company does not see mobile transactions and in-person transactions as polar opposites, according to remarks by MoneyGram Chief Revenue Officer, Peter Ohser.
MoneyGram is in the process of being acquired by Chinese fintech Ant Financial, which operates the highly popular Chinese mobile payment service Alipay. Whether Alipay will combine with MoneyGram’s MobilePass service remains to be seen.