Ally Bank released a series of videos during the holiday season featuring Randy Cohen, better known as the original “ethicist” of The New York Times. The ads feature Cohen’s take on a series of financial quandaries: What should I do when a friend asks to borrow money? (Say no.) What is the right answer when someone asks how much money I make? (Deflect, unless it’s your spouse.) In this video, Cohen discusses the appropriateness of giving cash as gifts.
What’s interesting about the videos, aside from Cohen’s wise advice, is that they are — in addition to being conversation-starters on Ally’s Facebook page — essentially, public offerings. Well done! There are many more videos featuring Cohen on Ally’s YouTube channel.