Youth Movement to Fuel RBC Innovation

Whitney Houston believed the children are the future. So does RBC.

Canadian-based RBC launched the third annual Next Great Innovator Challenge yesterday, asking Canadian students to come up with innovative concepts, products or processes from other parts of the world or different industries that financial service providers should adopt.

The bank has adopted the ideas of past winners, including a student peer-to-peer information exchange site. P2P is an online site where the content is contributed and managed by students who create and monitor discussions, blog about their banking experiences, and share information and solutions about money issues. You can check out RBC Bank’s P2P site here .