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The Irony Files: BofA Ads Appear with Story on TARP Costs
As they say, real life is often stranger than fiction. You couldn’t make up this juxtaposition — BofA advertising its doling out of money to non-profit organizations wrapped around an article about the costs of TARP to the federal government. But that’s exactly what happened this morning:
There’s a branding executive somewhere that just choked on a bone.
Beyond that, it’s a remarkable example of how wrong online advertising can be. In one fell swoop, BofA has undermined a whole chunk of its online ad spending. Technology, after all, is still imperfect.
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