As they say, real life is often stranger than fiction. You couldn’t make up this juxtaposition — BofA advertising its doling out of money to non-profit organizations wrapped around an article about the costs of TARP to the federal government. But that’s exactly what happened this morning:
There’s a branding executive somewhere that just choked on a bone.
Beyond that, it’s a remarkable example of how wrong online advertising can be. In one fell swoop, BofA has undermined a whole chunk of its online ad spending. Technology, after all, is still imperfect.
The irony is even worse when you substitute “american taxpayers” for the words “Federal governemnt” because it is our money.