NFC Insight recently quizzed nearly 100 NFC Payments experts and surveyed them on their top concerns for NFC Payments and where they were looking to invest next. NFC Insight has compiled the results of this survey into a brief report.
With predict profits of over $50 billion, it’s clear the potential for NFC is huge. With the hype surrounding rise of a NFC technology with everything from Payments to Smart Posters, the time to is now. However with all the hype, companies need to ensure they are on the right track, investing in the right areas and making the best decisions for their business.
Payments has been a clear front runner for many companies and is set to rollout commercially within the next year. Nonetheless some key challenges remain, from business models to revenue streams, reaching critical mass to overcoming lack of NFC devices the road to commercial rollout is littered with issues.