Online social savings provider Social Money Systems has inked a partnership with ICICI Bank in India, Bank Innovation has learned.
ICICI Bank will be using Social Money’s GoalSaver product, a customized social savings and transaction-focused platform.
The product is expected to go live later this year for ICICI Bank customers; however, how GoalSaver will work at the bank is not yet disclosed. Social Money, which was formerly branded as SmartyPig, tells Bank Innovation ICICI will disclose more details upon its launch this summer.
Broadly, GoalSaver hopes to enliven checking accounts with social networking features and a better user interface. The product boasts a goal feature, for example, which lets a customer share his goal savings progress with his networks on Facebook and Twitter, if he wishes.
ICICI Bank has more than 2,700 branches and operations in 19 other countries including Singapore, the United Kingdom, Russia and Canada.