Network Banks on Non-Savvy Financial Females for Ratings

A new reality series kicked off yesterday centered on better financing. Specifically, females buried under debt will undergo financial boot camps on Bank of Mom and Dad, with their parents serving as drill sergeants.

From the website:

“Each week, one twenty-something woman who is drowning in debt must pay the ultimate price: having her parents move in. With the assistance of financial expert Farnoosh Torabi, Mom and Dad teach their daughter to rethink her spending habits and transform her relationship with money.”

Okay. One only needs to read a single chick lit book to see the common theme: Smart, funny, cute female works in pr/journalism/event planner and has one major failing: a propensity to spend. Confessions of a Shopaholic sums this up quite well. (I blogged about that here.) Trendiness can mean a copious amount of debt for a certain demographic.

I’m curious to see how this reality series will play out. Learning financial skills could help a bank account, but will the ratings help break the bank?

The series premiered last night at 10PM EST on SOAPnet.