If there was any doubt before, Goldman Sachs & Co. is very serious about maintaining its branding and image online.
Case in point, it is taking on the owner of a blog that includes the institution’s name in its URL and, according to the blog’s homepage: “is an open forum for facts and discussion about what part Goldman Sachs and their executives played in the current Global Economic Crisis”
This serves as another interesting example of how a corporation handles its online intellectual property.