Citigroup might have CitiFinancial up for sale since at least last summer, but that doesn’t mean the banking giant is ending its investment in the subprime lending venture.
Besides paying to rebrand CitiFinancial as OneMain Financial, Citigroup is still hiring at CitiFinancial. Specifically, Citi is hiring branch account managers, senior branch account managers, and branch account executives for its 1,300 branches.
About 300 CitiFinancial branches have been closed since the credit crisis started.
Just last week, GlobalHue, an advertising firm, disclosed that it will handle the rebranding campaign of CitiFinancial to OneMain. The rebranding campaign will take place this summer. Meanwhile, you can weigh in on Citi’s rebranding plans here.