I guarantee you that at the end of the day, issuing a card reader costs exponentially less. In addition the card reader replicates the same processed used at an ATM to withdraw cash and can be branded with the bank’s name. However, unlike “useless” promotions, this one would create recurring revenue to the bank in the form of interchange. (each transaction conducted with a card reader earns the bank revenue they are NOT earning using the antiquated and extremely unreliable username/password login.)
The writing is on the wall. Online banking is dangerous and the only way to securely authenticate the online banking customer is to replicate the same trusted process used by banks to disperse funds from ATM’s. It doesn’t matter if you are 2000 miles from home at 2:00 AM. You’ll get your $200 if you “Swipe your bank-issued card and enter your bank-issued PIN into a bank-issued ATM.
There’s only one card reader with a built-in PIN Pad. HomeATM ePayment Solutions manufacturers the ONLY PCI 2.0 Certified PIN Entry Device in the world designed specifically for online banking, eCommerce and mCommerce. Rather than typing a username and a password it 3DES DUKPT end-to-end encrypts the card holder data.
The idea behind these devices is that physical counter-measures are much harder for a cyber criminal to infiltrate. “Banks could be big drivers of this kind of hardware”, says Kaspersky. In Australia, hardware tokens have been introduced in the past by some banks as a security measure.
HomeATM’s PCI Certified Device Cost’s Less than “Useless” Online Banking Promotions such as the one below. I say useless because it doesn’t solve the problem. A PCI 2.0 PED would.