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VIDEO: Why Bank of America Is Doing a Super Bowl Ad with U2

JJ HornblassbyJJ Hornblass
January 29, 2014
in Retail Banking
Reading Time: 1 min read
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Why will Bank of America Corp. be hanging out with U2 during the Super Bowl?

Turns out the Charlotte, N.C., bank has made a deal with U2 to appear in a Super Bowl ad, singing its new song “Invisible,” to promote Bono’s Red charity that raises funds for HIV/AIDS treatment and prevention in Africa. Bank of America is donating $1 for each iTunes download of “Invisible.”

In this video, BofA’s Brian Moynihan — sitting next to Bono — explains why BofA is supporting the cause (during the Super Bowl, the year’s biggest advertising showcase).


Learn more about what’s next in banking at Bank Innovation 2014 on March 3-4 in Seattle. Request an invitation here.

Tags: AdvertisingBank of AmericabrandingcharitySales & MarketingSuper BowlTV advertisingU2Video
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