24me, an elegant “personal organizer” app built in Israel, has quietly figured out how to facilitate payments via Apple Watch.

Before Apple Watch is even in consumers’ hands.

The 24me Apple Watch app allows users to tap a pay feature when reviewing tasks on the Apple Watch. The Apple Watch app from 24me is an extension of 24me’s iOS application, co-founder Liat Mordechay Hertanu told Bank Innovation.

The payments feature is predicated on “connecting” 24me to users’ payment providers, including banks and credit cards. In the back end, 24me utilizes a Mint Bills API to facilitate the payments, Hertanu said.

Here’s what the payments feature looks like:

Pre-ordering of the Apple Watch started just last weekend, but 24me already made its Watch app available.

It is interesting to note that 24me is not a “fintech company.” 24me aims to create a “smart personal assistant” with digital devices. The payment functionality as just another way of making the mobile device more useful — not to make the mobile device a payments vehicle, per se.

Yes, there is Apple Pay for Apple Watch, but Apple Pay will not be a built-in, default app on Apple Watches — at least for now. Which means that 24me might be the only non-Apple Pay payments service available on Apple Watch — again, at least for now. (Paybyphone allows for payments as well, but only for parking.) Even Mint’s Apple Watch app, which is on the app list, does not facilitate payments.