Tag: sports marketing

Get used to ESPN commentators referring to the "Bitcoin Bowl" for the next three years. In an effort to go ...

VIDEO: Did Citibank Pick the Wrong Olympic Skier to Pitch Its Mobile Banking App?

February 17, 2014

Citibank put together a humorous mobile banking ad with U.S. Olympic skier Ted Ligety, but they may have picked the wrong ...

Citi Smeared by Charge of Citi Bike ‘Discrimination’

byJJ Hornblass

May 2, 2013

Call it a "fat" lip for Citibank. The Citigroup-sponsored Citi Bike initiative is weathering charges of "discrimination" over weight limits ...

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

byJJ Hornblass

April 11, 2013

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men's basketball tournament to score consumer data ...

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Tag: sports marketing

Bitcoin Companies Sponsoring Bowl Game, Concerts

VIDEO: Did Citibank Pick the Wrong Olympic Skier to Pitch Its Mobile Banking App?

Citi Smeared by Charge of Citi Bike ‘Discrimination’

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

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Credit unions invest to create personalized digital experiences

TD will plead guilty to money-laundering charges in NJ court

Bank of America takes measured approach to product launches

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