Content Marketing = Content plus Strategy
Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of ...
Tag: Customer Communications
3 Key Strategies for Transforming Negative Sentiment into Positive Customer Experience
To compete effectively in the Age of the Customer —a 20-year business cycle in which consumers have unprecedented real-time access ...
Risk and Response: Social Media in Customer Complaint Management
While the use of social media is critical in today’s business landscape—for retailers, entertainment, tech companies, and other businesses—social media ...
Guest post: Proactive customer service – Why you need it & how you can do it
When most companies think about the customer journey, they speak in terms of the sales funnel – a combination of ...
Guest post: Understanding how customers really want help
On the same day I published a post on the Clientific blog about the sometimes disappointing allure of technology (Technology ...
