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RBC to use new Salesforce platform

Banks look to enhance loan competitiveness through platform

Victor SwezeybyVictor Swezey
June 30, 2023
in Banking
Reading Time: 3 mins read
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Financial institutions can see the terms of a loan being offered by a competitor with a new platform launched Thursday by Salesforce.  The San Francisco-based Salesforce’s Data Cloud combines data across systems to give banks a more complete picture of consumer activities, according to Salesforce. The integration gives financial institutions access to data ranging from […]

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Tags: artificial intelligence (AI)PremiumRoyal Bank of Canada (RBC)Salesforce
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