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75% of Truist customers’ primary access is mobile app

Bank prioritizing app-first digital engagement, personalization

Vaidik TrivedibyVaidik Trivedi
September 16, 2024
in Banking
Reading Time: 4 mins read
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Truist Financial is seeing increased mobile banking adoption among its customers as it prioritizes personalized experiences.  “You hear people talk ‘digital first,’ [but] I would actually argue it’s ‘mobile first,’” Sherry Graziano, head of digital, client experience, and marketing at Truist, told Bank Automation News. “Three-quarters of our clients are engaging in mobile as their […]

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