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Truist improves CX with smartphone biometrics

Bank Automation Summit Fall 2022

Whitney McDonaldbyWhitney McDonald
September 21, 2022
in Payments
Reading Time: 1 min read
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Truist is enhancing its mobile banking capabilities to allow customers to validate their identities online, at the branch or an ATM.

The Charlotte, N.C.-based bank sees an opportunity to leverage smartphones as “an extension” of the branch, in turn creating “a better client experience across all of our channels,” Ken Meyer, chief information officer of digital channels and innovation at Truist, said Tuesday during the panel discussion “Using business intelligence, CRM and automation to improve customer and employee experiences” at Bank Automation Summit Fall 2022 in Seattle.

Customers can use biometrics on the Truist app in place of a physical card at an ATM or voice verification for authentication in the contact center, Meyer said, noting “there’s lots of different ways to extend.”

“We’re well beyond the concept of mobile parity and we’re now driving more into how we extend the digital channel across all of our channels and experiences,” he added.

The panel discussion follows the bank’s ongoing technology investments, including last week’s launch of its AI-enhanced virtual assistant Truist Assist.

Tags: BAS Fall22PremiumTruist
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