Ideal Credit Union launched data analytics solution Segmint on its Alkami digital banking platform in December to offer a customizable experience for its members.

Segmint, which was acquired by Alkami in April 2022, uses account transaction data to enable an FI to “get the right offer to the right people at the right time,” Alisha Johnson, chief growth officer at Woodbury, Minn.-based Ideal Credit Union, said in an Alkami release.

Alkami’s platform helps FIs target account holders for specific services, Chief Executive Alex Shootman said.

For example, since opting into Segmint, the $986 million Ideal Credit Union has used the technology to identify potential certificate of deposit purchasers and send automated CD offerings through Alkami’s digital banking channel, he told Bank Automation News.

“That initiative alone led to members opening more than $1 million in CDs,” Shootman said.

Alkami clients can also use the data analysis for a “more complete view of the account holder,” he said, adding that “FIs are now able to use these insights to target, engage and grow account holder relationships through their most pervasive and efficient channel — the digital banking experience.”

The credit union first selected cloud-based Alkami in 2017 and completed its digital conversion to the platform in 2018, Shootman added.

Ideal is just the most recent credit union to utilize the platform.

Last year, $660 million Del-One Federal Credit and $586 million Maine State Credit Union selected Alkami’s ORB platform, which facilitates retail and business user onboarding.

Visit Bank Automation News’ Transactions Database which lists the technology selected or acquired by companies in the financial services industry, with a specific focus on technology that enhances automation.

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