How Mastercard Advisors uses AI and analytics to fuel ‘rapid experimentation’
The direct-to-consumer era of e-commerce is changing the way customers behave and is having a ripple effect on merchants’ customer outreach strategies, requiring enhanced speed and accuracy in decision making. According to Dimi Dosis, president of Mastercard Advisors, the payment giant’s business-to-business consulting arm, technology-driven changes in consumer behavior and expectations are changing how businesses […]
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