Personalization driving Ally’s Savings Buckets
Consumers looking to digital tools for more control over finances
Increased personalization and better financial management tools are driving satisfaction as more consumers rely on digital platforms to handle payments, lending, budgeting, wealth management and portfolio adjustments. Satisfaction among retail consumers in 2025 rose 11 points year over year to 655 on a 1,000-point scale, with customizable budgeting tools among key factors, according to the […]
