Eastman Credit Union has partnered with WaveCX to improve digital engagement by integrating product demos across multiple channels, boosting member education and adoption of financial services. 

Through WaveCX, Tennessee-based ECU provides easy-to-understand demonstrations that showcase product functionality, according to a release today. 

Since launching its first demo in June 2024, ECU has recorded more than 60,000 views, peaking at more than 11,000 a month in the third quarter, according to the release. On average, ECU’s demos receive 8,400 views per month. A recent demo promoting a new external loan payment system garnered 4,600 views in its first week and nearly 10,000 in the first month. 

As part of this initiative, ECU created a resource library, “Connect & Learn,” available via its website, mobile banking and a 55-inch interactive kiosk in branches and at events, according to the release.

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