Capital One, FIBT and Truist tap personalization for deposit retention
Consumer behavior affected on the heels of a changing rate cycle
Banks are leaning on technology to provide personalized services to retain consumer deposits as the Federal Reserve shifts to lowering interest rates. Consumers will tap their savings and use that money for investments, Udi Ziv, chief executive of fintech Personetics, told Bank Automation News. Banks must look to custom products and personalization through data and […]
